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Here’s Why The Gengetone Festival Flopped

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Gengetone artists have come up with various explanations as to why the much-hyped festival in Machakos flopped. Their reasons were valid. One of them, Exray took to Instagram to explain to his fans what transpired. However, we do have a better reason.

Apparently, the event was meant to happen in April but COVID-19 struck. He noted that the artists were paid half of the money and were to be compensated for the rest once they performed.

To their shock, when they arrived, the organizer said he didn’t have money. Thus, they refused to perform, after being promised that they would be paid on Monday – after the weekend show.

Willis Raburu, who was a headliner at the event, also explained what happened in a long video posted on his Instagram.

“I went backstage and started talking to the artists. They told me they wanted to perform but they had not been paid the other half of the money. The rule for most artists is that you pay half (of the agreed amount) before the event, then pay the other half before they perform,” he said.

The statement was more detailed but somewhat contradicted what Exray said. Raburu said that they hadn’t been paid a coin. However, it still remains that they weren’t paid the full amount.

“I told them, ‘If you guys step on this stage and perform, then we will never break the cycle of people being taken advantage of, more so Gengetone artists,” Raburu went on.

So this brings the question…how comes that the organizer did not have money, yet the tickets were being sold online? All the Gengetone artists meant to perform at the event were hyping the event weeks ahead of the occasion.

The likes of Ethic, Boondocks, Ssaru, Zzero Sufuri, Mbogi Genje, Sailors, veterans Jua Cali, and Mejja, as well as Vdj Jones were meant to headline. Why is it that despite all the influencers, people did not show up in good numbers?

Well, a perfect theory has emerged. According to a section of the public, Gengetone music attracts young children and teenagers, who cannot afford to pay for concerts.

In the ghetto, people as young as 10 listen to the songs, and the highest age has to be 22, and these are not working-class people. The festival was charging Ksh. 1,000 per ticket. Theoretically speaking, people can only afford bundles to watch songs on YouTube.

Here’s a comment from an internet user:

So do you believe that this theory is true? Tell us what you think in our comments section.