Sports betting website SportPesa on Friday, October 30, disclosed that it had resumed its operations in Kenya.
Speaking exclusively, a highly-placed source at the company confirmed that they were coming in as a new bookmaker, Milestone Games Ltd.
“Milestone has acquired the rights to use the brand name SportPesa in Kenya.” the source revealed.
In a statement, the company’s CEO Ronald Karauri affirmed that they had gotten a new Betting Control and Licensing Board (BCLB) license.
“SportPesa is back! I’m happy to announce that the SportPesa brand is back under a new BCLB license holder.https://ke.SportPesa.com
He added that the company was excited to explore a wide range of partnerships in Kenya over the coming weeks and months, which would prioritise the development of sports in communities across the country.
SportPesa is delighted to resume operations in Kenya. Thank you for your support.
— SportPesa Kenya (@SportPesa) October 30, 2020
A spot check disclosed that the website was already up and running.
The announcement excited Kenyans who engage with the platform ready to pick up from where they left off.
“Ndugu… Karibuni tena. I am happy to hear the great news. Get back to dominating the industry,” one user Kigen Koech stated.
“We know where the mega jackpot was and we remember the midweek jackpot also let’s start from there,” another user Oyugi Oyugi added.
“I have never heard such good news in a very long time,” Prince Ted noted.
Others noted that their previous balances were still intact from the previous bets as SportPesa confirmed that users could use their old login details.
Here are some of the reactions to SportPesa comeback announcement:
Gamblers to other betting sites now that SportPesa is back. 😂😂😂 pic.twitter.com/sLWYu6dsWN
— Jefa (@Limorio_) October 30, 2020
Watu wa Sportpesa we are back like we never left 🔥 🔥 🔥 pic.twitter.com/jUir3gIpqH
— Droid (@droid254) October 30, 2020
"Sportpesa is back"
— Mutinda🌕 (@brianmutinda_) October 30, 2020
Sportpesa was really my lucky Charm. Sahi ningekuwa billionaire 😡😡 pic.twitter.com/YF4zcAOWbr
— That guy (@thatguyarno) October 30, 2020
Sportpesa getting warmed up to thrash other betting companies. pic.twitter.com/go2DVSHFjV
— The CARngura 🚘 (@Gitz__) October 30, 2020
SportPesa vs other betting companies pic.twitter.com/2C0QID3ZYw
— Brian Mbunde ™ (@Brianmbunde) October 30, 2020
SportPesa had invested in the development of the local sports leagues and tournaments in Kenya as it had signed agreements to build local and international partnerships in soccer (football), rugby, boxing, motorsport, athletics, golf and kabaddi.