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Here’s how Diamond makes his millions

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When we told you that Diamond Platnumz is filthy rich, we meant it. From time to time, the “African Beauty” singer takes to social media to flaunt his hard-earned cash. It’s not pennies; he also doesn’t fake riches as most celebrities do.

In a recent interview with his very own Wasafi FM, the entertainer first revealed his true source of music earnings. Interestingly, most people think that YouTube is what pays Diamond the most. He may have been the first African artist to hit 4 billion views on YouTube, but that’s not his real source of money.

“There is money in streaming music. There are many platforms but Apple Music is the one that has a bigger payout,” he said.

This may be a shocker to many who always feel that his events pay the most. However, during COVID-19, the singer has still dropped new music, while his Kenyan counterparts complained about the lockdown. Talk about being a smart businessman!

“It is not true. Let me give you an example from my videos, from my estimation if you get one million views you don’t get Tsh 1m or Tsh 600,000. however, when it comes to iTunes a million downloads yields about Tsh 2.5b,” he added.

When you convert the money using current rates, it is almost 120 million shillings! It is not hard for Simba to hit that amount of downloads. He is one of the most successful musicians in East Africa. Whether within a few months or a few years, this shows the huge amount of money that Diamond makes.

Diamond Platnumz 2“I would like to urge our fans to stream music and download from iTunes because it builds us the artistes. This is the same business model the likes of Drake use to buy planes,” he added.

Speaking of fan support, you should check out his new song “Litawachoma”, which is currently his trending hit song.