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Clicks South Africa cuts ties with hair brand TRESemmé after racism storm

Health and beauty retailer Clicks has announced that it has cut ties with hair brand TRESemmé after racism storm over advertisement pictures depicting black hair as “dry and damaged”.

The adverts posted on Clicks website by TRESemmé last week have sparked public outrage and protests at the retailer’s stores led by the EFF since Monday.

“Clicks will be de-listing and removing all TRESemmé products from shelf with immediate effect and will be replacing the gap with locally sourced haircare brands, of which Clicks has an extensive range already. Furthermore, Clicks will be engaging with all suppliers to enforce their ethical code of conduct,” read a statement from Clicks CEO Vikesh Ramsunder.

TRESemme productsThe company said they will be working with Government to help grow the local beauty market.

Ramsunder said the senior executive responsible for the racist advert has resigned and the employees involved in the placement of the ad will be facing disciplinary action.

Meanwhile, Clicks has successfully attained a court order stopping the EFF from disrupting operations in its outlets countrywide.

Also in other news;

Clicks beauty stores in South Africa raided after ‘racist’ hair advert

Protesters have forced several stores of a South African health and beauty company to close, after it ran a hair advertisement they deemed racist.
The Clicks advert had pictures of African hair labelled dry, dull and damaged, while an example of white hair was described as fine and flat.

Opposition party Economic Freedom Fighters (EFF) called the advert “racist” and “dehumanising”. Its leader Julius Malema called for all Clicks stores to be closed. Learn more.

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